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New Bedford Web Design

posted at 02/19/2012 at 09:25PM

Spectrum Marketing Group is a multimedia marketing and Web Design & Development company located in New Bedford, MA. We can help you to design or redesign your website to be more user friendly, intuitive, optmized for social, mobile and for search engine results.

Marketing Consulting Services

posted at 02/18/2012 at 10:27AM

Does your business need some help to get to the next level? To be profitable? We can help. If your business is stuggling or poised for growth you should consider hiring a marketing consultant. A consultant offers considerable advantages over both hiring a full time marketing director or an ad agency.

Is Your Restaurant Struggling? We Can Help.

posted at 01/18/2012 at 09:37PM

"Failure and mistakes are not bad if you learn to make the right decision in your next move...It is not the end of the world to close a restaurant. Every restaurateur has gone through difficult times." In the end, having high quality food and exceptional customer service will bring people in, struggling economy or not. The key principles behind a profitable restaurant don't change because times are tight; they just require more creativity and focused budgeting from restaurant owners to work.

Why Use a Consultant Over an Ad Agency?

posted at 01/09/2012 at 04:47PM

There are many things to consider when thinking about taking your company to the next level. Can you do it yourself? Should you hire a full time marketing director? Should you use an ad agency? Or, should you hire a consultant...

Planning Your 2012 Marketing Budget.

posted at 11/29/2011 at 03:04PM

Well, it's almost here, the end of the year. Once you get all of your holiday shopping done and your year end paperwork to your accountant its time to start thinking about your 2012 budgets. There are a few key things to consider when planning your marketing budget for the upcoming year.

Time to go Mobile?

posted at 11/18/2011 at 11:58AM

Now is your chance to gain another advantage over your competition. Going mobile. With the amount of time spent browsing and searching on mobile devices and apps surpassing that of time spent on desktop and laptop computers, now is the time to think about a mobile strategy.

Most Common Mistakes Businesses Make on Facebook.

posted at 11/01/2011 at 12:54PM

It's no surprise that most businesses have gravitated towards facebook with its increasing poplurity and huge audience it makes sense to have a presence on facebook. Before you jump in though, make sure you have a plan, and avoid some of the most common mistakes businesses and sales professionals make...

About us Video

posted at 10/28/2011 at 09:51PM

Intelligent Web Design

posted at 10/10/2011 at 03:25PM

With so many options these days for the design of your website, where do you turn? Who do you trust? Can you really do it yourself? Here are a few tips for your online marketing success...

Starting a new business?

posted at 08/28/2011 at 01:14PM

Thinking of starting a new business? Well, as you know by now starting your own business is never easy. You need a plan, space, capital, employees etc. Most importantly you need to...

Featured Business: Green Shuttle

posted at 08/24/2011 at 02:21PM

This months featured business is the Green Shuttle. An environmentally friendly transportation business servicing Cap Cod and the Southcoast and Rhode Island areas.

Redesigning New Bedford

posted at 08/10/2011 at 12:33PM

graphic design.jpg Spectrum Marketing Group provides complete graphic design services, serving the greater New Bedford, area. Does your company or organization have the polished presence it deserves? We can help you design or redesign your logo, business cards....

QR Codes. What's Your Strategy?

posted at 08/10/2011 at 12:13PM

QR Codes. What's your strategy? What's the deal with the QR code craze? Is this a passing craze or a marketing method that is here to stay?

If marketing is an investment, can you time the market?

posted at 08/09/2011 at 02:15PM

Learn about the dollar cost averaging approach to investing in advertising and marketing. Most business owners are doing it all wrong, will you make the same mistake?

3 Steps To Building Your Audience on Facebook

posted at 07/18/2011 at 11:33AM

Once you have set up your fanpage on facebook, your next step is to build your fanbase so your prospects will actually see your posts. Here are three easy steps to build your fanbase for smaller companies with out spending money on facebook ads.

Whats the deal with Blogging?

posted at 07/12/2011 at 01:23PM

What is a blog? How do I create one? Why do I need one? Will I have time to maintain this? As a marketing agency on the SouthCoast these are all questions we get from clients every week. Learn more about what you need to know...

SEO vs SEM What's the Difference?

posted at 06/23/2011 at 10:11PM

Search Engine Marketing and Search Engine Optimization. Whats the hype? Whats the difference? Search Engine Marketing is the process of...

Featured Business: True North Title & Escrow

posted at 06/21/2011 at 09:57AM

homebuyers (2).jpg True North Title is a Massachusetts based attorney owned and managed title and escrow company providing closing services to buyer, sellers and lenders. They are located in New Bedford, MA but serve clients all over the state of Massachusetts the Cape and the Islands.

Why outsource your marketing?

posted at 06/03/2011 at 02:08PM

Why do companies choose to outsource their marketing to a firm like ours? There are several reasons why business owners and marketing directors hire a firm like ours. Lets review a few...

Print and Online Marketing. A match made in heaven?

posted at 05/05/2011 at 09:02PM

Most online marketing "gurus" will tell you that print is dead. As a smart marketer it is important for you to get the facts to make an informed decision on your marketing mix. What many poeple in the field fail to do is recognize the difference between specialty print (like magazines) and daily metro news papers.

BNI Southcoast Visitors Day

posted at 04/27/2011 at 04:28PM

The Southcaost chapter of BNI is hosting a visitors day on Thursday May 26th @ 7.15 am. We meet at the Waypoint Event Center on the New Bedford Waterfront. We would like to welcome local business owners, entrepreneurs, local politicians and civic leaders.

Upcoming Events

posted at 04/26/2011 at 03:02PM

View upcoming networking events in the Greater New Bedford area as well as local BNI Chapter meetings.

Focus Your Time on Activities That Make You Money, Let The Pros Handle The Rest.

posted at 04/19/2011 at 11:45AM

marketing pros.jpg Why should a business owner outsource their marketing to a company like ours? Well there are many reason, click read more to learn about a few of them.

How Do You Quantify Your Branding Efforts?

posted at 04/19/2011 at 10:42AM

A lot of business owers and sales and marketing staff do not know how to quantify their advertising efforts. Most evaluate their marketing spend in terms of total cost. However, the cost of a campaign is virtually irrelevent. What they should be considering is cost per thousand impressions or CPM.

Get Out New Bedford

posted at 04/18/2011 at 04:21PM

Check out some great places to visit and take the family in the New Bedford area.

Earth Day Cleanup

posted at 04/18/2011 at 03:42PM

Join Project Clean Sweep and help clean up out city! View upcoming clean up's.

Direct Mail, Still Works.

posted at 04/18/2011 at 03:40PM

Are you using direct mail in your marketing mix? Well if you can easily identify your target market than direct mail may work for you...

Political Season Has Begun

posted at 04/04/2011 at 04:03PM

It's on. Political season has begun. This is an exciting time for local politics as candidates get geared up for mayoral campaigns, city council and the like.

St Patricks Day Parade in Newport, RI

posted at 03/11/2011 at 11:19AM

Get the details on the upcoming St Patty's Day Parade.

The Polished Presence You Deserve

posted at 03/09/2011 at 10:08AM

Many factors come into play when a consumer decides to do business with you. First impressions play a key role. Consumers want to do business with a company that looks like they know what they are doing. So, it is important for companys to have a clean, professional looking image.

Is your website doing you more harm than good?

posted at 03/01/2011 at 09:23AM

So you have a website for your company. Great! But, is your website actually doing you more harm than good?

First impressions in life are very important. That is no different when potential customers visit your website for the first time.

Learn some tips on how to avoid potential pitfalls.

Greater New Bedford Home & Garden Show

posted at 02/28/2011 at 09:59AM

Visit the 22nd Annual Greater New Bedford Home and Garden Show! Click below for all the details.

7 Tips to get your sphere to refer you

posted at 02/25/2011 at 10:42PM

7 tips to motivate your sphere of influence to refer to you.

Breaking up is hard to do.

posted at 02/24/2011 at 01:54PM

Review why consumers break off from email and social media channels like facebook and twitter.

Google changes SERP results

posted at 02/24/2011 at 01:28PM

Search Marketing

posted at 02/23/2011 at 04:03PM

Search Marketing

One of the most effective ways to reach your audience is to be where they reach for you! Learn more about search engine marketing and how it can help your business.

Direct Marketing

posted at 02/23/2011 at 03:52PM

Do you know who your best prospects are?

If you have the type of business where you can narrow in on your target market then you are in a position to take advantage of direct marketing. For instance, our target market is business owners. So, we look for ways to directly target business owners without wasting money spreading our message to people who will never do business with us. That is direct marketing.

Welcome

posted at 02/22/2011 at 09:36PM
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