Why Use a Consultant Over an Ad Agency?
Why Choose a Consultant ?
There are many things to consider when thinking about taking your company to the next level. Can you do it yourself? Should you hire a full time marketing director? Should you use an ad adgency? Or, should you hire a consultant?
Consultant
- Works one-on-one with business
- Consultants understand the local market along with industry dynamics and its consumers
- No surprises. All advertising invoices come directly to you.
- Gets most of your graphic, talent, copywriting, production and other things done at no charge so more of your advertising dollars go to advertising.
- Personally tied into the growth of your business.
- Help in the placement, working up, production and wording of your advertising.
- Ensures effective ad placement and media usage, eliminating misplaced dollars.
- Meeting with you regularly in person, or by phone, fax, or e-mail, to continually monitor the effectiveness and progress of the consultant practice
- To work with you on targeting YOUR market and to consider the use of an Incentive Marketing Plan.
- We will talk to ALL advertising sales people, freeing up your time to run your business, and get you more for your advertising dollars.
- Let people know what you have to offer, why they should use your product or service, and why they should feel comfortable coming to you.
Ad Agency
- May have up to six people working your account.
- Takes care of all advertising bills and then invoices you for them, usually at a 15%increase over the actual invoice
- Usually has in-house personnel that charge you talent, production, copywriting, and graphic fees to name a few.
- Won’t meet regularly with you
- Isagainst any and all ideas you have as an owner and “knows best” for your business
- Does not have a personal interest in your growth.
Spectrum Marketing Group is a multimedia marketing and consulting agency. Contact us for a consultation today.
