Time to go Mobile?
By Jeff Wotton - VP of Spectrum Marketing Group
Now is your chance to gain another advantage over your competition. Going mobile. With the amount of time spent browsing and searching the web on mobile devices and apps surpassing that of time spent on desktop and laptop computers now is the time to think about a mobile strategy.
When a consumer searches for your products or services online or visits your website, are they getting a good experience? If they are not there are a few options to enhance customer experience when viewing your website.
1. Mobile Applicatoins: depending on your type of business you may want to consider developing a mobile application for your company. Keep in mind however that this will be expensive. First the cost of developing the app and second the cost of marketing it. Just because you have an app does not mean people will find it. You have to direct them to the mobile store to download your app.
2. A mobile website. If your current webmaster cannot take your existing site and make it mobile enabled, then you may want to fire them. But, if you really like your current site and it gains a lot of traction then you may want to consider developing a seperate mobile site.
3. A mobile enabled version of your website. Your website may be able to just be cleaned up a bit and reformatted to fit most mobile devices This is your best and cheapest option. Contact your webmaster to see what they can do for you.
4. A mobile menu. You can have software installed on your website that will recognize the users device, if it is mobile the user will be taken to a simple mobile menu tab that will have links to the sections of your site. This is an easy option and can be added to most websites.
For more information on how you can go mobile feel free to contact us at 508-990-0438
Spectrum Marketing Group is a multimedia marketing agency located in New Bedford MA. We have several years of experience in web design and development and can help you create or recreate your website to be mobile and social enabled. As well as, help you leverage your website as a sales tool by helping you with Search Engine Marketing and Search Engine Optimization.
